Dollars and Jens
Friday, December 19, 2003
Advertising Demographics
An interesting piece at Opinionjournal (the web site of the Wall Street Journal) says that advertisers are aiming at the wrong people:
Advertisers regularly pay more than twice as much to air commercials on shows that deliver the youth market. The question is: Why? You'd think they would follow Willie Sutton's motto and go where the money is. And when it comes to selling stuff--especially expensive stuff--the money is in the pockets of consumers over 45.

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