Dollars and Jens
Friday, June 04, 2004
The state[ of New Jersey]'s top civil rights official has ruled that taverns cannot offer discounts to women on "ladies['] nights," agreeing with a man who claimed such gender-based promotions discriminated against men. (Related item: Many scoff at ruling)As Miss Hoover once said to Ralph Wiggum in The Simpsons, "The children are right to laugh at you."
Ladies' night follows the same market design as broadcast television: the obvious product (admission/beer resp. programming) is used to attract the profitable product and obvious customers (women resp. advertising viewers) to sell to the real customers (men resp. advertisers). Fortunately for NBC, neither television viewers nor advertisers are yet a protected class, and, regardless of who is supposed to be the victim here, they have no recourse in discrimination law.