Dollars and Jens
Sunday, August 01, 2004
Advertising Beer
I've seen Miller Light ads, claiming that Bud Light drinkers think Miller Light has more flavor than Bud Light. I don't understand how that helps them, unless they want to add that they got some of these Bud Light drinkers to switch. The way I read it, though, is that Bud Light drinkers who try Miller Light think it has a strong flavor, which they are eager to wash out of their mouths by drinking Bud Light.

I don't claim to be an advertising guru.

(0) comments
Post a Comment

Powered by Blogger