Dollars and Jens
Sunday, August 01, 2004
 
Advertising Beer
I've seen Miller Light ads, claiming that Bud Light drinkers think Miller Light has more flavor than Bud Light. I don't understand how that helps them, unless they want to add that they got some of these Bud Light drinkers to switch. The way I read it, though, is that Bud Light drinkers who try Miller Light think it has a strong flavor, which they are eager to wash out of their mouths by drinking Bud Light.

I don't claim to be an advertising guru.

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